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Site Management Basics
The organization of the site and its management are the fundamental concepts
that the developer must understand in order to effectively update, add
to or change information that is posted on the WWW. Most importantly,
your site should look and feel the same on both your local machine and
the server. To reach this end, you will need to construct a plan for your
site on your local machine, and then implement this plan (or schematic
diagram) as you build the site. At the end, the folder and file structure
on both the local and remote sides should match and in effect mirror one
another in structure and content.
Here are the areas within the Site Management Basics:
File/Folder Organization
This process should begin with a sketch (on whiteboard or on paper) of
what the basic files and folders on the Web Site will be. It is also good
practice to name the files and folders in a short and easily understood
manner. All folders and files must be contained within a single folder,
called the "root folder". This is the highest level of the site,
and all files and other folders (sub-folders or sub-directories) must
be contained within this root folder. As for individual html pages, they
should end in a format recognized on the Web (.htm, .html, shtml, .stm).
All the folders and files should also be in lowercase and without spaces.
For instance, the root folder could contain the first page (or home page)
of a Web Site, which by convention is often entitled "index.htm"
or "index.html".
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Folder/Directory
In dealing with Web Sites, a folder is the same thing as a directory,
and the address of a site often gives an indication of where information
resides. For example, if a Web address is given to you as the following
Uniform Resource Locator (URL):
http://www.challenge.nm.org/sti/html/topics.shtml
You can surmise that the www.challenge.nm.or is the domain name of the
site, and "/sti" indicates the root folder (at the top level).
Following along, "/html" is a sub-directory (or sub-folder)
inside the "/sti" folder. The page "topics.shtml"
is the page that is being viewed and it resides in the folder entitled
"html".
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Files and File endings (.htm, .html)
There are a number of file endings that can be used on the Web, and your
area may have a specific style that it is using, depending on whether
it is supported with server actions (.shtml) or is more of a stand alone
(.htm or .html). There are also other formats that can be used, but it
is best to choose one format and stick with it.
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Images/Photos/Graphics
Images and pictures add vitality and life to a Web Site, and as the saying
goes, "A picture paints a thousand word". Also important in
this are logos for different organizations that are important for emphasizing
ownership of given pages on the Internet. As stated previously, all images
and photos should reside in a folder that will be accessed to call up
pictures to appear in your Web pages. Typically, there are 2 basic formats
for images on the Web, Graphics Interchange Format (.gif) and Joint Photographic
Experts Group (.jpg or .jpeg). Within your Web page, you may want to utilize
another heuristic of design in that .gif is used for graphics and .jpg
(.jpeg) is used for photographs.
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Local vs. Remote
In the basic sense, the Local System is where you reside, the local machine
on which you are operating. It is also the place where most if not all
of the development will occur. This is where the root folder and other
files and folders contained within it will reside on your local machine.
The Remote Site is in effect "the Server" or where the pages
reside so that others can see it over the Internet. Within a application
like WS_FTP or Dreamweaver's site manager, you can see both the local
and remotes sides as you work on and subsequently post pages. A rule of
thumb is that "You develop locally and post remotely."
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Using the Server
The Web runs on a client/server model. You run a Browser (Netscape, Internet
Explorer) on your system (the client). It contacts the Web server and
requests information or other resources, most commonly done in the form
of a URL. The Web server locates and then sends the information to the
client, thereby displaying the results.
The server is ultimately where all your pages will reside, yet understand
that even after you have made sure that all your links work and all your
paths are complete, you will still have to troubleshoot your pages once
they are on the server. Again, "Your Web Site is never done,"
so you can expect things to have to be done regularly to your site, especially
as you add, edit or re-post information. File Transfer Protocol (FTP)
is the process that you will use, and the software you can use is WS_FTP
(PC), Fetch (Mac) or you can use the FTP tool within WYSIWYG software,
such as Dreamweaver.
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